If you watched the Olympics, then you probably saw the commercial featuring Walter the cat.
The commercial advertises a truck of some sort, but that is not the point. The point is that Walter is wonderful. He fishes. He herds cattle. He fetches a ball. He chases a stick. He trees other cats. He gathers firewood. He relaxes in the bed of the truck with his human.
As someone who is sensitive to the anti-feline propaganda that we cat people are subjected to on a near-daily basis, I am thrilled that cats are finally receiving some good press. Usually, if cats are in the news, it’s because a study has determined they’re plotting to kill humans or are actively killing birds.
Walter performs the aforementioned tasks as Harry McClintock’s “Big Rock Candy Mountain” plays. Yes, I had to look that up. The actor who plays Walter’s human seemed familiar to me, so I looked him up, too. He also played the Dilly Dilly King in the beer commercials that aired a couple years ago.
I did not enjoy those commercials.
Indeed, as I am a sensible person, I do not enjoy most commercials. So, it’s a good thing my streaming service comes with record and fast-forward options. I watched the Olympics semi-live, though. Hence, that’s how I came to meet Walter.
But watching the Olympics semi-live meant I was also subjected to some duds, most of which were meant to tug at my heart. Instead, they made me reach for the remote.
Other than Walter, the only commercials I enjoy feature the patient man who’s trying to prevent homeowners from becoming their parents and the ones that showcase Flo the wacky yet proficient apron-wearing insurance salesperson and her crew.
In fact, I think the patient man who’s trying to prevent homeowners from becoming their parents hawks the same insurance as Flo and her crew. Let me give you a pro tip: If you can’t remember what product a commercial is trying to convince you to buy, assume it’s insurance.
The emu and the half-man/half-motorcycle peddle insurance – possibly the same brand, I can’t remember – in two separate, but equally ridiculous advertising campaigns. Trust me, if you haven’t been subjected to these duds, they’re as bad as they sound.
Commercials are so stupid that a jewel like Walter should be celebrated. No, it doesn’t make me want to purchase a truck. But it does make me want to teach the cat army to herd cattle.
This post originally appeared in the Appalachian News-Express.
All the Liberty Mutual ads (the emu and his pet idiot, the vibrating cell phone boy, the wet teddy bear vendor, etc.) are my biggest reasons for avoiding live tv. My teeth grit, my hatred for them is so intense.
I’d like to see a profile on who the company is trying to target with those ads.
Just such a profile’s implying that this target audience exists is frightening enough for me.