Next week marks a holiday we look forward to all year — Black Friday.

Although I’ve taken part in the actual Black Friday shopping tradition — but not Thanksgiving shopping  — for years, due to COVID, this year I plan to sleep in. But there’s one tradition I’ve already participated in — looking at Black Friday ads.

Looking at ads represents my favorite aspect of Black Friday. During normal years, I start searching for them online around Halloween. As soon as one drops, I send messages, which contain multiple exclamation points, announcing this momentous event to friends and family.

I follow up days later, asking if they’ve checked out the ad, only to be disappointed when they tell me they have no interest in perusing an auto parts ad. Well, neither do I, but it’s a Black Friday ad! They’re special!

In fact, last year I pored over the Cabela’s ad like I was going to be tested on the contents later. Do we even have a Cabela’s? I have no idea because I’ve never been inside one of the stores, yet I can say with confidence that I’m not a Cabela’s kind of gal. But it was a Black Friday ad! They’re special!

My interest in Black Friday ads is similar to my love of catalogs, which I have previously mentioned in this-here space. Although I prefer physical copies of ads, I can make do with online versions, especially in the age of Corona. But in normal years, I study the online versions for weeks. Then, a couple days before Black Friday, I practically run to the mailbox to retrieve this venerable publication so that I can review the circulars in living color until they literally fall apart.

Of course, this year, I’ve been all sorts of confused by the dates of the stores’ sales because some stores started their sales weeks ago. Not that the actual sales are the point because its not like I’m in the market for a big ticket item like an Atari.

Instead, the ads serve as a stress reliever for me. I can mindlessly flip through pages whilst mixing it up occasionally by recoiling in horror at ugly and/or expensive merchandise.

As in years past, I’ve shared the ads’ existence with friends and family. Unfortunately, they don’t seem to care. They’ve ignored my messages and responded to my verbal communications by saying, “So? We’re not going shopping.”

But they’re Black Friday ads! They’re special!

This post originally appeared in the Appalachian News-Express.